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To celebrate the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership is underway. The Pokémon Company alongside London's Natural History Museum will launch a temporary store featuring special items. Enthusiasts will find offerings including stationery, plushes, and artwork that are drawing from the institution's theme. The big draw, however, will be a specially made Pikachu card, offered as a gift with purchase for the pop-up. The store is scheduled from the physical location to its web counterpart from January 26 to April 19.

Pokécology Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited volume filled with stunning illustrations depicting Pokémon in their natural habitats. The concept like what an in-world scientist could produce after trainers provide field notes, or what Charles Darwin could have sketched had the Galapagos were populated by flying-types rather than birds. A key appeal stems from the book's scholarly treatment, treating Pokémon as a legitimate subject for inquiry. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess PhDs in ecology and behavioral science.

What Makes This Special Card Stand Out

The company regularly to issue special edition cards for major tournaments or crossover partnerships. A lot such collector items often feature the iconic mouse Pokémon who serves as the franchise mascot. What distinguishes this new museum card however, is the unusually large size. Although precise specs have not been immediately shared, its distribution will certainly be highly restricted, and customers able to get just one card with each transaction.

Curbing Reseller Interest

According to a company announcement, a portion of the merchandise may also be available beyond the institution itself. However, a wider release will only be specific stores within the United Kingdom. Importantly, fans will not be able to purchase the card through the online Pokémon Center. While speculator demand is a given, it appears they will have a difficult time hoarding mass quantities this time around. If you're feeling left out, there is an alternative like Pokémon Fossil exhibit coming to the Windy City in the coming months.

"Every penny of sales from the Museum shop and from its online store, including these items, support the Natural History Museum’s non-profit work. This includes the efforts of 400 scientists dedicated to scientific inquiry and finding solutions to the planetary emergency," it notes.